I thorougly enjoyed last week's presentation, especially the first presentation. The way his company took advantage of the marketing concepts of "interrupt, engage, educate, and offer" was both interesting and new.
Of the opportunities presented at this presentation, the main question that rose to my mind was the specifics of how google determines high value websites. I have heard of meta tags, links inside the website, etc. as important factors in which it considers but I have not seen a consolidated resource which explains it. I understand that it is quite complex but anything that might be helpful in designing a high content website that would be picked up by google would be very helpful.
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